Google’s new Pixel Pass program is meant to be a one-stop shop for all of the brand’s services, paired with its latest devices.
Having launched the souped-up protection plan alongside the unveiling of the new Pixel 6 and Pixel 6 Pro, Pixel Pass bundles several of Google’s top services starting at $45 per month for the Pixel 6 and $55 per month for the Pixel 6 Pro.
It remains to be seen if these prices will stay static with the subsequent launches of future Pixel devices. Pixel Pass does not appear to be available for other models, such as the Pixel 5a, nevertheless, the program does include a number of perks that might be beneficial to subscribers.
Pixel Pass includes:
- A Pixel device upgrade every two years
- 200 GB of cloud storage with Google One
- Phone repairs and replacements with Preferred Care
- Ad-free videos with YouTube Premium
- Uninterrupted listening with YouTube Music Premium
- Ad-free gaming with Google Play Pass
One highlight of Pixel Pass is that many people may be subscribed to one or more Google services already. This is something Google is likely banking on, especially paired with the monthly price of the phone, that the overall price of the services will surpass the overall base price of the program.
Many people diligently subscribe to services including Google One and YouTube Premium, which includes YouTube Music Premium. Those who have previously owned a Pixel device or who might be subscribed to the Google Fi network might use Preferred Care.
Subscribers would save at least $294 over two years, compared to adding the services offered in Pixel Pass together individually, according to Google.
Media reports said that the Pixel Pass savings for the Pixel 6 are approximately 22 percent per month while saving for the Pixel 6 Pro are about 17 percent.
Notable this program is separate from any mobile service. Google also markets its Google Fi network and a $5 when paired with a mobile plan. This is why at its core Pixel Pass is a protection plan with a lot of fancy perks. Whether it’s worth it is dependent on how deep into the Google and Pixel ecosystem subscribers are willing to go.
