The LG V40 ThinQ is official with all five cameras in play. LG introduces another camera-focused smartphone to the market. Only time will tell if camera highlights will continue to grab the attention of consumers. The device features three cameras on its back and two cameras facing forward. LG has used these setups to highlight some interesting photography modes.

Most of the hardware features revealed in leaks before the device’s launch have been confirmed as accurate. The device will be available for pre-order either October 11/October 12 and will release October 18/October 19, for between $900 and $980, depending on the mobile carrier.

The LG V40 is fairly straightforward design wise. Its 6.4-inch display gives it rather long dimensions and it’s top-notch is a decent housing for its dual front-facing camera set up. Most consumers are likely accustomed to the feature by now so the notch is not intrusive. The widescreen OLED display on the V40 is high-quality and beautiful.

LG has also taken a dip in a forway that has been attempted only by Samsung, introducing a dedicated button to pull up Google Assistant. I think we’re all at least breathing a sigh of relief that it isn’t a proprietary LG assistant. Consumers’ opinions on this feature will be interesting to see as many still abhor Bixby. Google Assistant is at least more complete as an artificial intelligence component, and LG has taken stock in putting a decent distance between the dedicated button and the volume rockers.

For a device having such a massive screen and other extensive software feature, a battery of just 3,300mAh is slightly disappointing. However, the device is paired with Qualcomm’s Quick Charge 3.0, to help power up batteries quickly.

The LG V40 main camera set up includes a 12-megapixel standard lens with OIS, PDAF, and laser autofocus, a 16-megapixel ultrawide lens, and a 12-megapixel telephoto lens with OIS, PDAF, and 2x optical zoom. The device uses this setup to showcase various camera features, including Triple shot, Portrait mode, and Cine shot.

Much like the Portrait mode on other smartphone cameras, the feature captures images in various settings of artistic lighting. Triple shot takes three consecutive images with each of the device’s main cameras, with the intent that users don’t have to change settings into different modes to get standard, wide-angle or zoomed versions of the same subject.

Cine shot continues the trend of smartphones with animated image features. Users can capture an image, which at first appears still, but will then be directed to use a finger to draw over the areas they want to animate. Once set, the image will be animated in select areas, while the still areas remain high-quality. This has been a challenge for other devices that have similar features.

Triple shot and Portrait mode are available within the camera’s viewfinder, but Cine Shot is categorized under modes. My main concern would be that these features being hidden in modes would make them easy for users to forget.

The LG V40 is available in New Aurora Black and New Moroccan Blue in the U.S. The Carmine Red that is available overseas thoroughly appeals to my inner color snob, but such goes the story that the color I like the most is not available stateside. The Morrocan Blue model will be exclusive to Verizon.

LG V40 ThinQ price and availability details

T-Mobile – Preorder: October 12. Release Date: October 19. Price: $920, $200 down and $30 a month for 24 months.

Verizon -Preorder: October 11. Release Date: October 18. Price: $980, $40.83 a month for 24 months.

AT&T – Preorder: October 12. Release Date: October 19. Price: $950,$31.67 a month for 30 months.

Sprint – Preorder: October 12. Release Date: October 19. Price: $960, $20 a month for 18 months.

US Cellular – Preorder: October 12. Release Date: October 19. Price: $900, $$29.99 a month for 30 months. Those who preorder will get a $150 credit.