Huawei is celebrating many strategic wins on its quest to achieve its newest goal, beating out Samsung and Apple to become the largest smartphone manufacturer in the world. The Chinese device maker released a statement Wednesday, detailing its achievements since 2012. In just seven years the company has grown from a native mainstay in its primary Asian markets, to a global competitor.
Between the primary Huawei brand and its youth-focused sub-brand, Honor, the manufacturer already takes up a considerable amount of global market share. Huawei CEO, Richard Yu expects the flagship brand will reach its goal of becoming the world’s largest smartphone manufacturer in 2019, despite its current rift with the U.S. government for claims of espionage. Huawei devices are currently banned for sale in the U.S., but the company filed a lawsuit in March, claiming that the banning of its hardware in an open market is unconstitutional.
Even without U.S. sales, the company is continuously gaining more fans in other major markets. Huawei is also aiming to see the Honor sub-brand become with second largest smartphone manufacturer in China and the fourth largest in the world.
Currently, the recently released Huawei P30 leads the company’s device lineup, while the Honor View 20 is the top device of Honor brand. Other consumer favorites include the Huawei P20, the Honor 10, and the Huawei Mate 20. Meanwhile, consumers are anticipating the launch of the Huawei Mate Fold. There are also murmurs about the Mate 20 successor already beginning to circulate, with suggestions of 5G connectivity.
Huawei’s rise to notoriety
A long time player in the mobile market, Huawei began to catch the attention of U.S. consumers when it partnered with Google to build the hardware for the Nexus 6P smartphone. During that time, Huawei was also working to shift its business from an ODM, providing hardware for other businesses, to a OEM creating its own hardware for its own brands.
Huawei also achieved
